For many companies, Black Friday and Cyber Monday is not only an event for end consumers, but also an important time to reach B2B targets and open up new business opportunities. Figures from Shopify, a leading retail technology company, show that this year's shopping weekend has once again reached record levels - worldwide.
Record Figures and Increased Sales Worldwide
According to the latest figures from Shopify, retailers generated a total of 11.5 billion US dollars in sales over Black Friday weekend 2024. This represents an increase of 24% compared to the previous year, with an even more impressive increase of 39% in the EMEA region (Europe, Middle East and Africa). This clearly shows that e-commerce and online retail are becoming increasingly important - also for companies looking to expand their business models and partnerships.
Germany in International Comparison
Germany continues to be one of the five most important markets worldwide for Shopify merchants, together with the USA, the UK, Australia and Canada. What is particularly striking is that Germany has positioned itself at the top of the sales statistics with a 36% increase in purchases via Shopify platforms compared to 2023. The potential in the German market for online retail and the integration of e-commerce technologies is therefore growing. Alongside Los Angeles, New York and London, the cities with the highest sales on Black Friday and Cyber Monday worldwide are Berlin, Düsseldorf and Frankfurt. These cities are not only economic centres, but also hotspots for innovative business models and technological developments.
Top Product Categories
This year's sales figures offer valuable insights for businesses in the beauty and health industries. For example, the top product categories ordered by Shopify merchants worldwide included not only tops, pants and sportswear, but also cosmetics, fitness and nutrition products in particular. In Germany, cosmetics and fitness and nutrition products were also in high demand.
Trend towards Cross-Border Retailing
Another notable trend in the latest Shopify figures is the increase in cross-border sales. In Germany, the share of international sales was 30% this year - an increase of 6% compared to 2023. More and more businesses are benefiting from global partnerships and extending their reach beyond national borders. The trend towards international transactions requires adjustments in logistics, customer service and overall market strategy. Companies that recognise these opportunities early and act on them can establish and grow in the international marketplace.
POS Sales
Of particular interest to companies in the cosmetics and toiletries sector is the development of POS sales. In Germany, they have increased by 83% compared to the previous year. This shows that local interaction with customers, combined with digital technologies, can generate a significant increase in sales.
Black Friday and Cyber Monday offer an opportunity to position yourself as an innovative partner, build new business relationships and deepen existing ones. The right strategies and a well-planned online and offline presence are key to capitalising on these sales peaks and driving sustainable business growth.
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