Cold Calling by Phone: an Outdated Approach or an Untapped Goldmine?

In a world dominated by social selling and automated emails, cold calling is often seen as old-fashioned. But let's put preconceptions aside and look at the facts that show telemarketing is still an effective sales channel:

1. Direct Interaction:

   There is no substitute for face-to-face contact. A phone call allows direct contact between the salesperson and the potential customer. This creates a much more personal connection than emails or automated messages. It is also easier to respond to the other person's spontaneous reaction, answer questions and clarify misunderstandings. Even if someone is genuinely interested in a product, it is often easier to develop that interest in a conversation than in written communication.

   
   

2. Efficiency in Qualification:

   Telephone prospecting offers the ability to quickly assess whether or not a lead has real potential. Important information such as the customer's readiness to buy, urgency or specific needs can be gathered in just a few minutes of conversation. This saves a lot of time and resources compared to email campaigns, where responses are often slow and unclear. As a result, salespeople can focus their energy on promising leads and waste less time on uninterested prospects.

   
   

3. Differentiation through Personality:

   At a time when most companies are relying on mass emails and automated bots, a well-executed phone call stands out. It shows the customer that there is a real person behind the product who cares about the individual's needs. An empathetic conversation, where the customer is listened to and taken seriously, can build trust and empathy - two important factors for successful sales.

   
   

Of course, cold calling is not a sure-fire success. It requires the right strategy, preparation and a strong attitude. But if you can master these factors, with a phone in hand, you can open doors that others cannot. Over the past few months, we have been working with Sellmade to do just that. The results speak for themselves:

• Qualified appointments directly in our diary.

• Interested customers who are excited about our technology.

• New, valuable insights that have helped us to further refine our strategy.

Thanks to the entire Sellmade team - preparation, clear buying personas and a deep understanding of the market are often the key to success.