To ensure that a customer really gets what they expect from a product, you need to do good research and make sure that you are filling a need in the market. On the other hand, the success of a product also depends very much on a simple user interface, a good user experience and the customer's understanding.
Design metaphors can be a good way to simplify the user interface and improve the user experience. By using distinctive symbols, you can ensure that people understand immediately what will happen in the next step or part of your page.
A Simple Example:
When we want to buy something in the world of online shopping, we always have this little shopping trolley that looks like the one we know from normal shopping in the supermarket or similar. This symbol on the website means that the user immediately understands what the function is. You put in all the products you want to buy, pay for them and take them home.
Three Steps to Ensure This:
Recognisability - Use something that people really know from their real lives.
Make sure there's some kind of interaction and visualisation so people can understand and see what it's about.
Keep it simple - People get the most information when they understand something clearly and at a very simple level.
By keeping these points in mind, you will make it easier for customers to understand the site through a simple structure, improving the user experience and increasing customer satisfaction in the long term.
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