Success Stories

D2C Beauty Brand Achieves More Than 3.4x Increase
in Sales Conversion with IQONIC.AI Skin Analysis

"The AI scan has definitely had a positive impact on our performance. […] We unlocked new customer opportunities with the scan, enabling us to connect with potential customers we couldn't have reached otherwise."

– FIT & ALIVE

Starting Point: Reaching New Target Markets through Innovative Offerings

The D2C beauty brand FIT & ALIVE Cosmetics was founded in 2019 and has quickly become one of the most popular skincare brands in Turkey. Based on this success, they are looking to expand their business to the European market. "The biggest challenge, of course, is to compete with the well-known brands," says Marcus Boer, the responsible FIT & ALIVE EU partner. To improve their reach and customer retention, FIT & ALIVE Cosmetics decided to implement IQONIC.AI's skin analysis, specifically skin type analysis, in their online store. "The scan gives us the opportunity to create a personalized shopping experience with the customer, guide them through the process and offer personalized advice afterwards."

The Solution: A Fully Integrated Customer Journey

Based on their needs, FIT & ALIVE Cosmetics chose to work with IQONIC.AI as the only provider that met all their requirements, such as global applicability, derma-grade technology, highest accuracy, data-enriched customer relationship management, full customization, and GDPR compliance in all their markets. The collaboration includes the following components:

Fully customized AI skin analysis integrated into the FIT & ALIVE EU online store

Newsletter integration as the starting point of a personalized customer journey

Personalized routine/product suggestions for the customers based on their results

Monthly reporting and GDPR compliant sharing of all user data to enrich CRM

All IQONIC.AI algorithms have been trained on diverse data sets and can be used for any skin color, hair structure, age, gender and much more with > 85 % accuracy.

Advantages

The cooperation led to outstanding results:

Conversion increase: The conversion rate was 3.47 times higher than the average conversion rate from any other source.

Basket size growth: The average shopping cart of scan users was 30 percent larger than that of other customers, and even larger than that of paid customers.

Improved customer journey: FIT & ALIVE Cosmetics was able to target and retarget customers better through the new data-enriched approach, more than 87 percent of cold leads were converted into the CRM system.

3.47 Times Higher Conversion through Personalized Product Recommendations

One of the biggest challenges for FIT & ALIVE Cosmetics was competing with established European brands: "It's always hard to convince users to try new products and trust a new brand." But data-driven product recommendations made it possible to build that trust, as well as high customer satisfaction: The conversion rate of scan users was 3.47 times higher than the average conversion rate from any other source. By seamlessly integrating the scan into the look and feel of the FIT & ALIVE Cosmetics experience, customers were optimally retained.

30% Increase in Average Order Value when Interacting with the AI Skin Analysis

FIT & ALIVE Cosmetics sees a 30 % increase in average order value when consumers interact with the AI-powered analysis and product recommendations. Even paid customers who came to the store through performance advertising had lower basket values than scan users. This is largely due to the high level of trust in the data-driven product recommendations and the elimination of trial purchases. As a result, customer loyalty has also increased: Almost half of the scan users are existing customers.

Improved Customer Journey: Successful Expansion into the European Market

Regular social media activity on both sites had a massive impact on traffic to the scan. However, the scan is a highly reliable system with less than 2% downtime regardless of traffic. "In general, the tool enables interesting storytelling to differentiate the brand and provide added value to the customer.” The creation of data-enriched user profiles enables a personalized customer journey. This reduces acquisition costs: Site visitors who have used the scan can be re-targeted, even if they did not make a purchase. The investment in the analytics tool generated its own return on investment.

Conclusion

The collaboration with FIT & ALIVE Cosmetics is one of our best-case customer examples and underlines the benefits of our solutions. “The AI scan has definitely had a positive impact on our performance. […] The scan allows us to reach potential customers that we wouldn’t have been able to reach without it.” This case study shows that the use of innovative AI technologies is a critical success factor for beauty brands in the digital age.

Keyfacts – AI Skin Analysis:

Time: 9 months

3.4x Increase in Sales Conversion

30% increase in average order value

Converting over 87% of cold leads into CRM system

About FIT & ALIVE Cosmetics

FIT & ALIVE Cosmetics was founded by Barış Kenan Özkan and Eylül Öztürk Özkan in 2019 and has quickly become one of the most popular cosmetics brands in Turkey. The brand stands for highly effective clean beauty products and could be allocated as a mass market D2C brand. Since its foundation, FIT & ALIVE has reached more than 1 million people in Turkey alone.

About IQONIC.AI

IQONIC.AI provides white label AI software solutions for beauty brands and retailers. They use the software to digitally analyze the skin and hair of their customers in the store or online. Based on the results, the customer receives personalized product or routine recommendations. These tailored recommendations significantly increase the likelihood of purchase, converting casual browsers into loyal customers and increasing conversion rates. Personalized recommendations drive larger purchases and increasing revenue. All solutions are derma-grade, highly accurate, GDPR compliant, fully customized to the client's individual needs, requirements and target audiences, and can be easily integrated into any platform.