Success Stories
All-encompassing IQONIC.AI service: How product personalisation influences shopping cart conversions
"Personalisation is the trend that will continue to accompany us in the coming years."
– Maria-Liisa Bruckert
A New Chapter: Bringing a Breath of Fresh Air to the Business Model
A leading high-end retail company based in Germany combines high-quality skincare products with medical expertise to delight discerning customers. The brand is also known for its collaboration with renowned experts. By integrating an AI-supported skin analysis into the online shop, the company aims to increase customer satisfaction through personalised recommendations. The analysis can be seen as an enhancement of intelligent search. The analysis results are used to filter products and brands naturally and display a customized portfolio to the customer. The effects can be confirmed with a significant 30% increase in CRM conversions.
The Solution: AI Tool as the Key to an Intelligent Customer Journey
The retailer decided to select IQONIC.AI as its exclusive partner due to its expertise in providing customised, sophisticated solutions. IQONIC.AI offers not only global scalability and advanced dermatological technologies, but also exceptional accuracy, data-driven customer relationship management, extensive customisation options and the highest level of GDPR compliance. The partnership includes the following key components:
Fully customised AI skin analysis integrated into the online shop
Integration of newsletters as a starting point for a personalised customer journey
Personalised routine/product suggestions for customers, based on their results
Monthly reports and GDPR-compliant sharing of user data to enrich the CRM
Data Point: How CRM Data Reflects Customer Behaviour
The CRM data provides an insight into how the integration of such tools actively affects the customer relationship. As no changes were made to the funnel during the analysis period from August to December 2024 and the number of scans also remained constant, the conditions were stable over the period. This allows developments to be assessed with particular precision.
Higher email registration rate: Over the course of five months, a significant increase of 28.57% in the willingness of users to register their email address to receive newsletters can be observed. This development can be explained by the fact that the tool is becoming increasingly familiar through repeated exposure to our brand partner's customers. The dropout from the email inbox is also consistently below 2% in subsequent newsletters. This validates the relevance of personalisation for the end consumer.
The Main Factor for Successful Sales: Personalisation
Personalization plays a central role in product selection on digital platforms. Too much product choice can make decision-making difficult and lead to ‘decision paralysis’, as customers are afraid of making the wrong choice or missing out on a better option. Personalised recommendations filter the product selection according to the user's interests, needs and previous purchases, simplifying the purchasing process and reducing overwhelm.
In addition to the recommendations for skin and hair from the AI scan, this information can also be collected in the IQONIC.AI service through the question catalogue, which can individually record questions about the user's habits, wishes and budget. Personalisation strengthens the loyalty and connection between customers and brands because it gives users the feeling of being perceived and understood individually. This not only promotes trust in the brand, but also an emotional bond, as the customer feels valued and perceives the brand as being ‘customised to them’. The likelihood of the user converting to the shopping basket and returning at a later date increases.
Learning By Doing
By continuously analysing and evaluating observations such as increasing or decreasing go-through rates, conversions and customer loyalty can be improved in a targeted manner. Thanks to digital software, elements can be adjusted flexibly and at any time in favour of personalisation. This iterative process, which is based on continuous review and adjustment, enables continuous optimisation of the funnel, which is the key to long-term customer loyalty and sustainable growth.
About IQONIC.AI
IQONIC.AI provides white label AI software solutions for beauty brands and retailers. They use the software to digitally analyze the skin and hair of their customers in the store or online. Based on the results, the customer receives personalized product or routine recommendations. These tailored recommendations significantly increase the likelihood of purchase, converting casual browsers into loyal customers and increasing conversion rates. Personalized recommendations drive larger purchases and increasing revenue. All solutions are derma-grade, highly accurate, GDPR compliant, fully customized to the client's individual needs, requirements and target audiences, and can be easily integrated into any platform.